Netflix has always had a keen eye for what’s hot in entertainment, and after seeing the German comedy Look Who’s Back, which grossed about $22M last October. Netflix has now taken world rights outside Germany, Austria, Switzerland, Benelux, Czech Republic, Slovakia, Japan and Taiwan, for a rollout on April 9.
The film is an adaptation of Timur Vermes’ bestselling novel of the same name. It tells the story of what it would be like if Hitler suddenly came out of his bunker and witnessed todays world for the first time. Basically, Blast From The Past but with less heated up Dr. Pepper and more genocide.
The book hit No. 1 on the New York Times bestseller list and spent 20 weeks at No. 1 on Der Spiegel‘s list. It sold 2M copies in Germany and became a hot-potato subject across Europe. It’s now been published in more than 40 countries.
Out of all the foreign movies Netflix has to offer, I’m especially excited to see what Germany is doing to say “sorry about the whole… Adolf thing.” And we’ll be able to see that when it hits Netflix April 9…
They couldn’t wait until 4/20? Or is that too twisted?